Ontela Picdeck Essay Example for Free

Ontela Picdeck Essay Ontela PicDeck creative approach to have cellular customers have the ability to automatically have pictures and videos directly sent to their computer. This reduces time needed and simplifying the strenuous act of doing it manually. The U. S mobile phone service industry earned 150 billion dollars in 2007 and growing. This technology has potential of playing a role in that with critiquing the marketing strategy they have approached the market with. It is essential for a better marketing strategy for Ontela to show customers so they can better understand the benefits and how to efficiently utilize it. The qualitative research segments best defined the customer expectations. Sarah, the parent, loved the fact the pictures â€Å"just appear â€Å"on the computer automatically. Steve, the young professional, looked to not always have to lug around the digital camera. Instead have a phone that can take care of both jobs. Regina, the teen, expectation exceeded both Steve and Sarah, but still within the abilities of PicDeck. Regina wanted to manage her pictures from her phone and monitor the pictures for her social networking sites. Herzberg’s 2-factor theory can be used in this instance. Using this theory to understand and distinguishing what motivates the purchase while staying â€Å"relevant†. In other words you must keep up with the recent trends like the social networking wave. These three segments all produce various expectations but all acknowledged the expectations of a simplified and quicker method to transferring pictures. These segments age groups and lifestyles greatly vary so the solution to market them must be more specified to that target group. The improvement of creating a more knowledgeable customer base will require a critiqued advertising campaign. In the case of Regina, advertising within the social networking programs like Facebook and MySpace. This advertising will catch the attention of these teen and inform them of the product. Specifically push the simplicity, timeliness, and how the pictures are still stored even when your cellular device is lost. For the younger generation and phones being a huge commodity, phones are constantly being stolen and lost. If interpreted right, then the teen will approach their parents to have their plan changed to include PicDeck. Then the parent will be informed and furthering the utterfly effect of a strict advertising scheme to the teenage target customers. This is how Sarah would be notified. Social is a major influence in customer behavior through family, friends, and reference groups. All play as contributors to trusting a buy of a product. Continuously for people who aren’t very tech savvy like Sarah and Steve; they do though always have an email and usually check it frequentl y. So a mass email to the entire customer base informing them of the new product. Steve would be influenced more by the occupation. Besides using this program for personal use, Steve would use this for his real estate job. To be successful in a job market like Steve’s you must influence your work with newer technology so you may keep up with competitors. â€Å"With PicDeck, work assignments are accomplished more efficiently and simply†, statements like this boost the products equity and what customers like Steve would want to hear. For a product to blossom you must target the younger generation first. With constant technology improvements it’s hard for the older generation to keep up. The younger generation is constantly working with the new technologies so you inform the younger generation and it will spread to older generations. Ontela has created an inferior product and now need to raise awareness of the tech advances this product has influenced. The magazine Telephony stated PicDeck to be â€Å"helping the bridge the gap between phone and PC†. Continuous advertising is needed in magazines for the working class people to involve this program into their workplace. For instance putting an ad in the magazine SkyMall. The magazine you see on every flight you’re on. This can target a business class customer base because the individuals who travel most are individuals travelling on business. And this is the only reading material on the plane.

Cruelty and Insanity in Wide Sargasso Sea by Jean Rhys Essay -- Wide S

Cruelty and Insanity in Wide Sargasso Sea by Jean Rhys Wide Sargasso Sea provides unique insight into the gradual deterioration of the human mind and spirit. On examining Antoinette and her mother Annette, the reader gains a new perspective of insanity. One realizes that these two women are mentally perturbed as a result of numerous external factors that are beyond their control. The cruelty of life and people drive Annette and her daughter to lunacy. Neither mother nor daughter have a genetic predisposition to madness, and their downfall is an inevitable result of the actions of those around them and the unbearable nature of their living situation. Antoinette's condition owes its beginnings to the solitude of her childhood, thus the cold, unfeeling treatment she receives from her husband does not create her mental instability, only exacerbates it. At the beginning of the novel, it becomes apparent that solitude is a primary cause of theCosway women?s insanity. Antoinette?s narration reveals that her mother is not accepted by other white people in Jamaica because she originated from Martinique, and the Jamaican ladies in particular ?never approved? of her mother ?because she pretty like pretty self?. Her only friend, Mr. Luttrell, commits suicide after he tires of waiting for monetary compensation for the loss of his slaves. Annette is left with no one of her colour or class to associate with. In describing her childhood, Antoinette only speaks of one friend, a Negro girl named Tia, but this was an ephemeral friendship. Antoinette had no one belonging to her age group or class that she could associate with. For the most part, the young girl is very isolated and alone, quite like her mother. Utter lon... ...umstances of the lives that Annette and her daughter lead in Coulibri serve as the foundation for their insanity. The reader cannot attribute their downfall to a genetic trait, but must instead understand that the process of going insane would not have started if their life at the beginning of the novel was not so lonely and miserable. Fate is cruel to these two individuals, and the cruelty of the Negroes is the only human cruelty inflicted on Annette and Antoinette at Coulibri, thus their lunacy begins as a result of both sources. Antoinette?s childhood leaves her with emotional scars and prohibits proper mental and personal growth, thus she marries her husband with these already established problems, and her husband?s actions only serve to develop the existing unstable tendencies. Work Cited Rhys, Jean. Wide Sargasso Sea. New York: Norton, 1982.

Personal problems Essay

1. There are many things that contribute to the pessimism of poor people. Some of the most prominent reasons why poor people believe that it is impossible to them to get out of poverty are high competition in labor markets, increased population (increased competition), lack of sufficient jobs, lack of proper education and the perception that the government is not doing anything to help them. With these factors, behaviors of frustration, oppression and depression will most likely exist. If such behaviors cannot be contained, then the cultivation of criminal mindset will be inevitable. 2.The most vulnerable groups of people who will live in poverty are those who did not complete formal education, those who are indirectly discriminated (due to race, age and social status) and those who have lost their faith with the government system of service. Possibly, these groups will not be able to access proper healthcare as well. They may not be able to afford even the basic health services, will not be covered by a health insurance and will be discriminated by corporate-established medical institutions. 3. Most people who live in poverty are aggressive when faced with personal problems. The poor commit crimes and they are high among their established segments in the society (Raffaele, 1968). However, in general, culture of poverty may be described as helplessness, marginality, dependency and the perception of not belonging to the system. Culture clashes may happen between the poor and the health care delivery system when it comes to understanding the needs of the poor, non-adherence of the poor to the instructions of health personnel, intimidation on the part of the poor and possibly moral and ethical abuse committed by health personnel. 4. To make the healthcare system more responsive to the poor, institutions should at least reach out to poor people even as a form of charity. They should initiate to help the poor because majority of them is socially powerless. Moreover, health institutions should at least adhere to the laws and instructions mandated by the governed in terms of providing services to the poor. References Raffaele, J. A. (1968, May 9). Culture of poverty. Retrieved from http://www. nybooks. com/articles/archives/1968/may/09/culture-of-poverty-2/

Television That Caused An Uproar From Viewers - 922 Words

In 2013 a Cheerios commercial aired on television that caused an uproar from viewers. Usually one would think a cereal commercial would not receive such negative feedback. The commercial opens up with a little girl asking her mother if Cheerios are good for your heart. The mother replies with a yes, which highlights the Cheerios branding; Cheerios are ‘heart-healthy.’ The little girl then proceeds to innocently take the box and wander into the living room, where her father is sleeping. The next scene cuts to the father waking up with the Cheerios cereal in a pile on his chest, where his heart would be. This leads the viewer to believe the daughter in the commercial was trying to look out for her father’s heart health, and was done so in a cute and quirky way. So why did this simple Cheerios commercial cause such a debate? This disturbance was due to fact that the commercial casted a Caucasian mother, an African American father, and their daughter of mixed-race. Mo st people would view the commercial and think nothing of it, but it caused such a commotion in the general public and in the media. People had issues with the family being interracial, and saw them as less than normal. Scholars, like Gregory Blair and Jamaica Kincaid have discussed similar issues that deal with race and sexual orientation in the family dynamic. Today, the notion of a perfect family is a concept that is still quite ambiguous. It has less relied on the superficial characteristics of what makesShow MoreRelatedVisual Media s Influence On Society1661 Words   |  7 PagesVisual Media’s Influence on Society Information is easily accessible to Americans through the media. Americans can get this information from print, audio, visual, and online. For eight to eighteen year olds, media in some form or fashion normally takes up seven and a half hours of each day. Of those seven and a half hours, most is spent in front of the television. 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Change can be a positive force, we have the power to change to create world peace, and on the other hand change can be negative. Having to change your lifestyle after being paralysed in a car accident. ImRead More Media Violence is Not the Problem - The Problem is in Our Homes, our Schools, and our Communities3259 Words   |  14 Pagesclassmates†¦ Indeed, the dramatic increase in school shootings during the 1990s, in conjunction with the technology boom, drew much attention to mass media violence. Does media violence perpetuate aggressive behavior in its viewers? If so, to what extent? Do viewers retain models of behavior from their exposure to media violence? Do these models resurface later on during their coming of age? These are hard questions that may not have definite answers; however, a clear analysis on many studies reveals that we’ve